Travel Channel >
Network Redesign
Studio : Radley Studios
Delivery : Network Redesign Pitch Presentation + Awarded Redesign — Logo Redesign, Promo + Programming AE Toolkits, Style Guide
Role : Art Direction / Design / Animation
Radley Studios was awarded the 2018 rebrand of Travel Channel, designed by Radley’s Creative Director. I assisted him in the pitch process and then applying the chosen design to all deliverables. I then established the motion language for all elements, strategized the toolkit construction, directed the animation team through toolkit production and prepped the toolkits for delivery to the client. In addition, I worked with the editorial team to build the TRVL sizzles and visited the New York office to walk the TRVL producers and editors through the new network package.