Red Bull Films >
Branding Pitch

Studio : cause+effect
Delivery : Pitch Decks
Role : Design

I partnered with cause+effect in 2018 to develop concepts for the opening logo sequence for Red Bull Films. In addition to providing pre-composited, generic and themed assets, our intent was to also provide an After Effects toolkit that could be used to customize the scenes with new imagery.

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Direction A >

In this direction we imagined vast landscapes from which the Red Bull Films logo would emboss and extrude.

RBF_D02_OCEAN_HERO.jpg
01_RBF_D02_CLIMB_FLAT.jpg
02_RBF_D02_CLIMB_INTERMEDIATE.jpg
CLIMB_HERO.jpg
Ocean_Hero_02.jpg
RBF_D02_RACETRACK_START.jpg
RBF_D02_SNOW_MOUNTAINS_HERO.jpg
RBF_D02_DESERT_HERO_02.jpg
Skate_V02_CAM02.jpg
Skate_V03b_CAM01.jpg
RBF_D02_SKATE01_START.jpg
RBF_D02_SKATE01_RESOLVE.jpg
RBF_D02_DESERT_FLAT_HERO.jpg
RBF_D02_GLACIER_02.jpg
RBF_D02_LOGO_TRANSITION_02.jpg
RBF_D02_LOGO_RESOLVE_02.jpg

Direction B >

In this direction the camera flies through layers of textured planes die cut with the Red Bull Films logo. Lightly detailed, roto-ed silhouettes of athletes and adventurers would play out across all layers in Z space.

D03_S.jpg
Fr02_Wider.jpg
Fr02.jpg
Logo_Pull_Out.jpg
Logo_Resolve_Black_Bull.jpg
Logo_Resolve_Red_Bull.jpg

Direction C >

The Red Bull Films logo dips in and out of darkness in this direction as footage is seen reflected in its surfaces.

D01_CAM02_SILHOUETTE_IMAGE.jpg
D01_CAM03_SILHOUETTE_IMAGE_MOTO.jpg
D01_CAM01_SILHOUETTE_IMAGE.jpg
Design 2 board from C&E.jpg
D01_CAM05.jpg
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