ROKA >
Eyewear Branding
Studio : Radley Studios/ROKA
Delivery : Partnership Pitch Presentations and Brand Design Assets
Role : Brand Conceptualization, Development,
Photo Shoot Direction, Pitch Writing and Design
While at Radley Studios I was tasked, in part because of my own experience as a cyclist and bike racer, with spearheading various ROKA cycling-specific brand development projects, pro team sponsorship proposals and pro athlete partnerships.
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Fixed Gear Crits
Aventon
Racing Team
Photo Shoot
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During the heyday of fixed gear crit racing, ROKA was the eyewear sponsor for the Aventon Racing Team. After developing the look for the ROKA x Aventon partnership at Radley Studios I headed to San Diego to direct a photo shoot with the racers at the San Diego Velodrome as well as the beautifully muraled, historic Barrio Logan. I color corrected all of the photo assets, which were used extensively throughout our partnership campaign.
Bike Race
Cycling Cap
Swag
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Cycling Cap Designs for Red Hook Criterium [Brooklyn + Barcelona], Austin Driveway Series and Sea Otter Classic
Lifestyle
ROKA Eyewear >
Catalogue
Design Development
ROKA Monaco Cycling
Campaign
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Print + Website
Design Development
Pro Peleton
ROKA Pro Team
Partnerships
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Print + Website
Design Development
I was honored to be a part of ROKA’s partnership with several pro cyclists, including Magnus Cort Neilsen and Dan Martin. During winter training we were able to shadow Dan with a photographer as he trained in France, wearing the newly launched APEX eyewear.