Solidigm >
Liquid Cooled
Studio : cause+effect
Delivery : Product Launch Film
Role : Design Direction, 2D + 3D Design, Animation
With only two and a half weeks to script, design and animate, the c+e team rolled up their sleeves and succeeded in delivering this film in time for the launch of a groundbreaking new liquid-cooled solid-state storage solution from Solidigm.
I worked closely with creative director Jamie Hubbard to gel the idea of using thermographic visuals with a cohesive design look that still fell within the scope of Solidigm’s brand identity.
After designing to each beat of the script, it was on to animation. c+e brought in art director and c4d pro Andrew Hess to help animate, refine the 3D treatments, and bring the 3D moments to life.
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